Haworth and MiEN have recently announced a partnership aimed at expanding their presence in the education market. MiEN will become a partner brand of Haworth, offering specialized solutions that complement Haworth’s existing suite of products for both higher education and K-12 learning environments.
According to Remco Bergsma, MiEN’s Founder and CEO, both companies have a deep understanding of innovative education spaces and how to create environments that foster student success. MiEN focuses on K-12 products that seamlessly transition into higher education, making the partnership with Haworth a strategic move to enhance offerings for higher education environments.
Jack Cottrell, Haworth’s Vice President of Channel & Dealer Development, expressed excitement about the collaboration, stating that having access to MiEN products will allow them to provide more comprehensive solutions for clients in the higher education market. This partnership is seen as mutually beneficial, as both companies share similar go-to-market strategies and organizational cultures.
The partnership between Haworth and MiEN enables them to offer more complete solutions for students, faculty, and staff. As Haworth continues to prioritize creating great learning spaces, expanding its presence in the K-12 segment is a natural progression.
Culturally, Haworth and MiEN align through their core values of solving customer needs to create effective spaces. Both companies are deeply committed to understanding how to design learning environments that have a positive impact on students and faculty. Additionally, the fact that both companies are based in West Michigan allows for collaborative developments and operational efficiencies.
Haworth is a global furniture maker that believes in empowering people to thrive and work their best through great spaces. With a customer-first approach and a focus on design-forward thinking, Haworth operates in over 150 countries through a network of dealers and employees. The company, founded in 1948 and headquartered in Holland, Michigan, generates sales of $2.57 billion USD.
MiEN is a global company that serves the education industry by providing innovative furniture products and services that facilitate active and interactive learning environments. With a strong European influence, MiEN’s products are designed using eco-friendly materials and aim to meet the demands of creating dynamic and collaborative learning spaces.
Overall, the partnership between Haworth and MiEN signifies a commitment to enhancing education spaces and providing comprehensive solutions for a wide range of learning environments. The collaboration is poised to benefit students, faculty, and staff by offering innovative and functional solutions tailored to the evolving needs of the education sector.
