PRP Group, a Hawke Media Company, and K20 Connect recently announced a strategic partnership aimed at providing comprehensive communication solutions targeted at addressing challenges faced by educational institutions. This collaboration is set to tackle critical issues such as increasing enrollment, reducing chronic absenteeism rates, and enhancing efforts in teacher recruitment.
The partnership combines PRP Group’s expertise in public relations and marketing for the education sector with K20 Connect’s senior-level educational leadership and communications strategies. Together, they offer a full suite of services designed to improve educational outcomes for schools and districts.
Jacob Hanson, Managing Director of PRP Group, highlighted the importance of strategic approaches to district communications in the face of challenges such as declining enrollment and the expiration of ESSER funding. He emphasized the partnership’s role in providing guidance to leadership for refining their communication strategies to empower their brand, share their message, and strengthen their community.
Central to this collaboration is the Strategic Communications Benchmark Assessment, which allows districts to evaluate and enhance their brand, messaging, and overall communication strategies. Additional services include education strategy, governance, executive coaching, and education marketing. PRP Group provides comprehensive support in PR strategy, crisis communications, media relations, and media coaching tailored to the unique challenges of the education sector.
Dr. Kecia Ray, Founder and CEO of K20 Connect, emphasized the importance of innovative communication strategies in empowering schools to engage their communities, boost enrollment, and attract top teaching talent. The partnership aims to ensure that every student has access to a quality education by leveraging these strategies.
The partnership also addresses key challenges faced by school districts, such as declining enrollment, increasing absenteeism, and budgetary constraints. The Strategic Communications Benchmark Assessment service offers district leaders a clear path to strengthening their brand, refining messaging, and engaging communities more effectively.
For education vendors in the K-20 space, the partnership provides strategic support in navigating budgetary constraints and a competitive market. Vendors can benefit from deep market research, strategic communications, and targeted public relations services to reach the right audience at the right time.
PRP Group, a multi-award-winning firm specializing in education, offers media relations, crisis communications planning and management, and marketing intelligence services. On the other hand, K20 Connect, led by Dr. Kecia Ray, specializes in strategic communications, change management, and market research services for school districts and education vendors.
As educational institutions face unprecedented challenges, the partnership between PRP Group and K20 Connect is positioned to provide essential support through innovative communication strategies and comprehensive solutions. By leveraging their combined expertise, they aim to drive positive outcomes for schools, districts, and education vendors in an ever-evolving educational landscape.
