Nuha Siddiqui and Kritika Tyagi, two innovative graduates, made a lasting impression when they pitched their packaging foam made from regenerative agricultural waste by actually eating it in front of investors. This bold move showcased their commitment to transforming the traditional plastic industry with sustainable biomaterials. Their company, Erthos, offers scalable alternatives for everyday products, such as personal care containers, hangers, pill bottles, and keg caps.
Their journey began at the University of Toronto, where they met and bonded over their shared passion for solving the plastic crisis through science and business. Despite initial doubts from peers, Siddiqui and Tyagi dedicated themselves to testing packaging materials and eventually decided to focus on their startup full-time. Their bravery paid off, as Erthos continues to thrive six years later, raising significant funding and transitioning into an AI-powered climate technology company with the launch of Erthos Studio.
Recognizing the urgency of the plastic pollution crisis, Siddiqui and Tyagi shifted their focus from packaging foam to biomaterials manufacturing. This strategic move aligns with the growing concern among big brands about meeting sustainability targets. Erthos Studio’s Zya, an AI platform, offers a database of alternative ingredients for sustainable products, revolutionizing material science research.
Moreover, Erthos remains committed to creating a positive impact on marginalized communities disproportionately affected by climate and plastic crises. Their scalable approach aims to address these challenges effectively. The duo credits the University of Toronto for providing a supportive environment that nurtured their vision and connected them with like-minded individuals. The university’s business incubator program played a crucial role in shaping Erthos’ success story.
Returning to their alma mater filled Siddiqui and Tyagi with nostalgia as they reflected on the pivotal moment in the university basement where they decided to pursue their startup full-time. The campus holds a special place in their hearts, symbolizing the beginning of their journey towards redefining the future of sustainable materials.
As Erthos continues to push the boundaries of innovation and sustainability, Siddiqui and Tyagi’s story serves as a testament to the power of passion, perseverance, and purpose in driving meaningful change. Their commitment to creating a more sustainable future through edible, sustainable plastics sets a new standard for the industry and inspires others to think creatively about environmental solutions.
