In a recent survey conducted by Eduventures Research, Quality Matters, and Educause, it was found that approximately two-thirds of colleges are focusing on developing virtual versions of their on-campus classes and programs. This shift towards online education is seen as a response to the increasing demand for flexible learning options among students.
Interestingly, the survey also revealed that while many colleges are prioritizing the creation of online versions of existing programs, there is still a significant number of chief online learning officers who are interested in launching entirely new online programs that have no equivalent on campus. This demonstrates a growing recognition of the importance of offering diverse online learning opportunities to attract and retain students.
Moreover, the survey highlighted the fact that online education is becoming increasingly important for colleges in terms of student recruitment and meeting the needs of current students. With 69% of respondents indicating that creating online versions of face-to-face classes is a priority, it is clear that colleges are actively adapting to the changing landscape of higher education.
Another key finding from the survey is that online enrollment is outpacing growth in on-campus programs for many colleges. This trend underscores the growing popularity of online education among students and the need for colleges to continue expanding their online offerings to remain competitive in the market.
Additionally, the survey identified adult undergraduates pursuing college degrees as a key market for online education. With the demographic cliff on the horizon, colleges are increasingly focused on recruiting adult learners to ensure a steady stream of students in the coming years. Graduate students were also identified as an important market for online programs, highlighting the diverse range of students who are turning to online education for their academic pursuits.
The survey also shed light on the role of online program management companies (OPMs) in the higher education landscape. While some colleges work with OPMs to launch and manage their online programs, there are concerns about the potential negative impact of these partnerships on students. The recent bankruptcy of 2U, a prominent OPM, has raised further questions about the sustainability of these arrangements and the need for policies to protect students in the event of a company collapse.
Overall, the survey findings suggest that colleges are increasingly prioritizing online education as a key component of their strategic plans. By focusing on creating virtual versions of on-campus programs, expanding online enrollment, and adapting to the changing needs of students, colleges are positioning themselves for success in the rapidly evolving higher education landscape.
